We naturally design clothes for a woman’s body, whatever that body was meant to do. We want women to feel supported and we encourage women to never feel limited by anything.

Knowledge, expertise and high standards shape the fit, fabric and function of every garment we design.

The important thing is that every woman finds her Moving Comfort.

Moving means moving
It doesn’t matter whether your running, walking, weight training, yoga, martial arts, skiing, snowshoeing, rock climbing, horseback riding, golf, tennis, basketball, volleyball, soccer, inline skating…we naturally understand and design activewear for a woman’s body, whatever that body was meant to do. We encourage women to never feel limited by anything.

Quality comes first
We understand the kind of support and freedom needed in sportswear, and how it should feel on your body. We know what keeps women warm and dry when it’s cold and cool and dry when it’s hot. Knowledge, expertise and high standards shape the fit, fabric and function of every sports clothing we design. Our care and unwillingness to compromise is what makes our products the highest quality and reliable.

Fit affects everything
Keeping fit improves every aspect of a woman’s life: reducing the incidence of heart disease, breast cancer, osteoporosis, depression, drug and alcohol abuse. If a woman is more comfortable when she’s working out, she’s more likely to keep at it. That’s why we view our technically superior fitness wear as a means to encourage women to get fit and stay fit.

Running Responsibly
Always act with integrity, respect, and excellence. We apply these principles to our relationships with customers, consumers, and environments in which we run our business.